"Because the Seat Means Nothing

If You Don’t Know How to Serve"

A Leadership Training for Those Who Know It’s About People—Not Position

Ready to Lead with Purpose, Not Just Power?

This is a step-by-step guide to running for public office, with insights from someone who has run four times and managed campaigns for a state senator, US congressman, and city council member.

I want to remove the excuse not to run because you’ll know exactly what to do.

 

Meet Your Guide: TaJuan Stout Mitchell

With over four decades in public life—as a social worker, elected official, senior political strategist, and now Dean of the Memphis Academy of Civic Engagement—TaJuan has been the calm in the chaos, the connector behind the scenes, and the coach leaders call when the stakes are highest.

Now, she’s opening the doors to her playbook.

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Now, for the first time, she’s sharing her knowledge in a structured, six-week online journey designed for:

  • Aspiring public servants who want to lead with clarity, not chaos
  • Community advocates ready to go from protest to policy
  • Elected officials and campaign hopefuls who want to serve with integrity—not just win the seat
This is your opportunity to learn directly from a woman whose legacy is rooted in impact, not scandal; strategy, not ego; and service, not self-promotion.

Self-paced course are as follows: 

  • Session 1: Foundations of Public Service: Self-Reflection & Purpose 
  • Session 2: Strategic Preparation: Research and Team Development  
  • Session 3: Crafting an Effective Message to Introduce You and Your Public Policy Message 
  • Session 4: Empowering Communities: Building Effective Engagement Strategies 
  • Session 5: Strategic Communications: Engaging the Public and Media 
  • Session 6: Fund Development & Fundraising

Payment Options

We’ve created flexible payment options to make this one-of-a-kind program accessible to serious and committed individuals:

Pay in Full

$1297

Secure your seat with a one-time investment

REGISTER NOW

Two-Payment Plan

$648.50

Split your investment into 2 equal payments

REGISTER NOW

Three-Payment Plan

$432.33

Spread your investment across 3 equal payments

REGISTER NOW

Please Note: All registration payments are non-refundable and non-transferable.
This program is trademarked and copyrighted. Any reproduction, distribution, or unauthorized use of program content—written, recorded, or otherwise—without explicit, written consent from TaJuan Stout Mitchell or her representatives is a violation of federal intellectual property law and will be pursued to the fullest extent permitted by law.

Real Tools. Real Talk. Real Transformation.

This isn’t just another online course—it’s a working classroom where your mission meets mentorship.
Whether you’re stepping into public service for the first time or rebuilding after burnout.

Space is limited. Reserve Your Seat Now.

Leadership is service. Let’s make sure you’re ready to show up, stand tall, and serve well.